Elastoplast Social Mission
Whether it's playing football, climbing, or riding a bike, children love being active and turning everyday into an adventure. From time to time, this can lead to accidents.
As a leader in wound care, we believe educating children in first aid is essential, as the knowledge helps to develop an awareness of safety from a young age and empowers kids with confidence to act effectively in emergency scenarios.
That's why, Beiersdorf has launched a new social mission to guide our activities going forward, providing First Aid Education to Children around the World, and pledging to teach 200,000 children in first aid by 2025.